As a real estate agent, working with expired listings can be challenging. You’re reaching out to homeowners who have already had a bad experience trying to sell their home, and they may be wary of working with another agent. But even when you can’t get the appointment you want, there are still ways to build relationships with these homeowners and nurture them for future opportunities.
Be Respectful
Even if you can’t get the appointment you want, it’s important to show respect for the homeowner’s time and decision-making process. Let them know that you understand their situation, and that you’re there to provide support and guidance whenever they need it.
Ask Open-Ended Questions
Rather than pressuring the homeowner to work with you, ask open-ended questions that allow them to share their thoughts and concerns. For example, you might ask if they have an agent in mind that they’re obligated to, or if they’ve had any recent experiences with real estate agents that they’d like to share.
Offer Value
To build trust and credibility with the homeowner, offer value in the form of information or resources that could help them sell their home in the future. For example, you might share a recent market report or offer tips for staging their home to appeal to buyers.
Keep In Touch
Once you’ve established a connection with the homeowner, make sure to keep in touch on a regular basis. Send them updates on the local real estate market, check in to see how their home sale is progressing, and offer assistance whenever they need it.
